Cadbury Schweppes :: Business and Management Studies

Cadbury SchweppesCriterion 1FMy chosen businesses atomic number 18 Cadbury Schweppes, which is a PLC COMPANY,and Formbend is my LTD comp any. I chose these dickens businesses because Ilove Cadburys coffee berry and popular opinion it would be interesting to studyand it also has a very informative website. I chose Formbend TubeManipulators because my Uncle is the Technical Director for thecompany and said that he would be able to give me all the informationI need.I know that there are lots of different Cadbury sites across Britain still my primary(prenominal) focus will be the Bournville site in Birmingham. memoriseappendixes and .History of CadburyJohn Cadbury founded Cadbury in 1824. See appendix He veritable hisname as a chocolate manufacturer in 1831 by creating Cadburysdrinking chocolate. See appendix .John Cadburys first snitch was onBull Street in Birmingham. See appendix .Then in 1847 the businesshad grow and needed bigger premises so they locomote to Bridge Street, which had its own canal linking the factory to the BirminghamNavigation Canal and the main ports in Britain. John Cadbury retiredin 1861 and handed the business on to his two eldest sons Richard andGeorge. The business ran from that site for 32 years, but thenexpanded even more which found them moving to Bourneville. Seeappendix .George Cadbury spurred the humor of better living conditionsin Britain, which resolved in the Bourneville homes, which now grokover 1,000 acres.Aims and ObjectivesAimsCadburys objective is to keep up the high standards of chocolate andto continue to make a difference too many bulk involved in theBourneville site. They also want to make a profits on sales and to beatother competitors such as Nestle. Cadburys also want to continuemaking good quality products so they survive and maximise sales. Theyalso need to make sure that they are environmentally friendly and makesure that quality is kept at a very high standard.Objectives1. To continue to lead in the theatre of community interest2. To introduce new products successfully to customers3. To continue to process fund education in a number of ways4. To change communication with customers to help improve the standards of chocolate 5. To have a higher(prenominal) quality of products than other competitors.6. To sell a lot of the products that they have and improve any that need to be improved.7. To take part in more activities than they did stretch forth year to get a good public voice.For Cadbury to achieve these aims and objectives they essential spend a lot