Holy Spirit and Servant Evangelism Essay

In thinking of what I have learned through this course, I am forced to admit I have always known the importance of being an active witness. I was not raised in church and developed â€Å"unbelief† in God through my teenage years. When I was saved, I was radically saved. The Lord became real to me and I told everyone I knew what the Lord had done for me. So excited was I about my newfound salvation and faith in God, I believe that I may have turned off some of my friends. One friend in particular was under such conviction that his internal struggle was very plain outwardly on his face, and yet he would not take the final step of surrender; possibly because I had been too excited and frightened him off. Early Experiences Today I have certainly not lost my joy, but I have learned a few things on how to be patient and wait on the prodding of the Lord instead of always jumping into a situation with Gospel guns blazing. Of course there is no joy like the joy of leading someone to the Lord. The oldest and probably one of the most exciting encounters I have had with someone was a 67 year old man who had a reputation of drinking too much. He had visited our church on occasion and one Monday night, a deacon from our church and I went to this man’s house and visited with him. We talked about the weather and other unimportant things. When I felt the time was right, I asked him how he felt when he came to church. He admitted he felt that people stared at him and made him very uncomfortable. I felt in my spirit that it was nothing more than conviction he really felt. I asked him if he were to die tonight, would he go to heaven? He answered, â€Å"No†. I asked if I could share just a few verses with him and he agreed. I employed the Share Jesus without Fear method. I have used this method many times because I believe in the power of the Holy Spirit using the actual Word of God read out loud. We went through the verses. He agreed he was a sinner, he agreed he needed a Saviour, and he said he was ready to accept Him into his life. He prayed a heart-felt prayer and stood up born-again at 67 years old. Not all my experiences are exactly positive, however. The first time I tried to share the good news of salvation in Jesus with one of my closest friends, he laughed at me, told me I was crazy, and that it wouldn’t last. Initially it hurt, but I recalled the scripture from Acts 5:41 which says, And they departed from the presence of the council, rejoicing that they were counted worthy to suffer shame for his name. I left my friend with such an overwhelming feeling of joy that I was counted worthy to suffer a little shame for His name. Challenging My Thinking Obviously I am not a stranger to witnessing but I was blind-sided by one aspect of the evangelism class: Servant Evangelism. I have always been one to go out and go through the scriptures with someone. Almost a â€Å"street-witnessing† type of head-on evangelism. As I began to read and study about servant evangelism, I became convicted about the lack of it in my life. I can see where servant evangelism certainly has its place in a believer’s life. Servant evangelism is built upon love for fellow man and there is no greater calling on a believer than to love people, saved and lost. When asked in Matthew 22:37-39 what the greatest commandment is, the Lord Jesus responded, †¦Thou shalt love the Lord thy God with all thy heart, and with all thy soul, and with all thy mind. This is the first and great commandment. And the second is like unto it, Thou shalt love thy neighbour as thyself. Loving others is the very next commandment after loving God. Servant evangelism is God’s love in action. This is exactly why the word â€Å"charity† is used in many places in the King James Bible. Charity is not merely â€Å"love†, but rather â€Å"love in action†, which is the real meaning behind what God means for us to demonstrate to others. It is the â€Å"incarnational lifestyle† that I am working toward integrating more into my life on a daily basis. As stated by Dr. Wheeler and Dr. Earley in their book Evangelism Is: How to Share Jesus with Passion and Confidence, â€Å"the essence of this lifestyle is wrapping our faith in the flesh of daily living! Specifically, it is authentically living out our faith in every situation.†. (p 214) A Deeper Desire Since beginning this class, personal evangelism and certainly servant evangelism has taken on a whole new meaning in my life. I have a renewed desire to be a witness for the Lord and I have been praying toward that goal. In those prayers I have become aware of my need for a measure of God’s wisdom and an awareness of what people are saying to me and how they are saying it, so that I may know what to say to those I encounter. I want to truly surrender to the Holy Spirit Who, I believe, will give me the necessary wisdom regarding what I need to say, how to say it, and when I need it if I will trust in Him. As far as being aware of what people are saying and how they are saying it, this depends largely on my willingness to listen. Dr. Wheeler spoke in one of his videos about listening in today’s world and how rare it really is. In our fast-paced society today, being distracted, distant, and impersonal is almost the norm. Therefore, having the ability to spend some precious time with a person and really listen to them is a valuable witnessing tool.(p 229). If the Lord Jesus is our ultimate example, we must take into account His listening skills. The story of the woman at the well is a perfect example. The reason the Lord connected with this woman is not because He talked to her, but because He listened to her. If I want to reach that goal of being a more effective servant evangelist and witness, then I realize that to listen like Jesus, is a must-have skill.(p 229) Learning to Listen I have always heard that a good listener is born, not made. I believe this statement is in error. If a person has a desire to learn to listen, particularly out of their love for God and a love for His people, the skill of listening can be acquired. First, one must understand the various levels of listening. These levels are from worst to best, as follows: Ignoring Unfortunately, this seems to be the most common level in our society today. We live in a world of almost constant distraction. Cell phones, internet, television, MP3 players, and more are vying for our attention. Because of this, it is very easy to become unaware of the needs of people, even those directly around us. It is a lie from the devil that tells us we are too busy to get involved or that we have too many of our own problems too worry about someone else’s. Pretend Listening Again, with all the distractions listed above, many people try to multi-task, texting, typing, or reading, and thereby reduce the importance and uniqueness of another person to just another distraction. Selective Listening This type of listening goes hand-in-hand with pretend listening. This type hears only what really interests the hearer, while dispensing the rest. One must remember what is not important to one may be vitally important to the other. Attentive Listening This level of listening involves complete attention, involving both eye contact and body language with a singular focus on the speaker. Real evangelism requires this kind of attention. Empathetic Listening As one might assume, â€Å"empathetic† involves an empathic attitude in listening; to really care about what the speaker is saying and how they feel. This is the highest level of listening and the highest level of connection with the speaker. (P 230) Needed Changes It goes without saying that if one is not growing and moving forward, one is stagnant or moving backward. I have recognized through this course the need to add some things to my faith. According to 2 Peter 1:5-8, it is not enough to just be saved and stop there, we must add certain qualities like temperance, patience, and charity to our faith, that we may grow spiritually. The result of this is given in verse 8, For if these things be in you, and abound, they make you that ye shall neither be barren nor unfruitful in the knowledge of our Lord Jesus Christ. It is indeed fruitfulness in evangelism that has been at the forefront of my mind throughout this class. I have prayed on occasion for the lost when they happen to be on my mind. A change I realize I must incorporate into my regular prayer life is to have a list of lost people I know from my sphere of influence that I may pray for daily. Not only for the lost, but for myself and how I approach them also, praying for things like the wisdom of God I mentioned before. I also realize I need to pray for God’s compassion for the lost that I may pray for them and approach them with a genuine heart and not just as a Gospel soul-winning project. I want to have a better understanding of the needs people have in their lives and how they feel. I have learned that most men feel trapped in the rat race, they are under challenged in today’s society or have lost touch with their masculinity.(p217-218 art of evan) Women have completely different feelings such as the need to be wanted and for companionship, they need emotional support and support from their parents. (p219 art of personal evan) I have heard many people say that they pray for opportunities to witness. I understand what they are saying and I believe that their hearts are in the right place, however I look around me and I see the opportunities are everywhere. I just need love and boldness to share. In my quest to incorporate daily prayer for the lost into my life, I found a prayer outline by Doctors Wheeler and Earley to be very helpful in giving direction.

Colgate Marketing

Colgate-Palmolive Company  (NYSE:  CL) is an  American  diversified  multinational corporation  focused on the production, distribution and provision of household, health care and personal products, such as  soaps,  detergents, and  oral hygiene  products  . In 1806,  William Colgate, himself a soap and candle maker, opened up a starch, soap, and candle factory on Dutch Street in  New York City  under the name of â€Å"William Colgate & Company†. In the 1840s, the firm began selling individual bars in uniform weights. In 1857, William Colgate died and the company was reorganized as â€Å"Colgate & Company† under the management of  Samuel Colgate, his son.In 1872, Colgate introduced  Cashmere Bouquet, a perfumed soap. In 1873, the firm introduced its first toothpaste, an aromatic toothpaste sold in jars. His company sold the first toothpaste in a tube, Colgate Ribbon Dental Cream, in 1896. By 1908 they initiated mass selling of too thpaste in tubes. Colgate-Palmolive has long been in fierce competition with  Procter & Gamble, the world's largest  soap  and  detergent  maker. P;amp;G introduced its  Tide  laundry detergent  shortly after  World War II, and thousands of consumers turned from Colgate's soaps to the new product.Colgate lost its number one place in the  toothpaste  market when P&G started putting  fluoride  in its toothpaste. In the beginning of  television, â€Å"Colgate-Palmolive† wished to compete with  Procter & Gamble  as a sponsor of  soap operas. Although the company sponsored many shows in part, they were most famous for being the full sponsor of the serial  The Doctors. Year Wise Details * 1873 – Aromatic toothpaste was first introduced. * 1896 – First dental cream was introduced in collapsible tube. * 1928 – Colgate merged with Palmolive Peet Company. * 1937 – Colgate Palmolive India limited was come in exi stence. 1949 – Colgate toothpaste launched in Indian market by CPIL. Company details * Fabian Garcio is the Chairmen and Roger D. Calmayer is the M. D Company.* It acquired 75% equity in advance oral care product * Registered office is located at Mumbai. * Its total turn over is Rs. 1363 cr. * Its main business is manufacturing and marketing of oral care products toilet soaps, shaving products etc. * Its has captured highest share in the toothpaste brand in India. * Its manufacturing plant is situated at Baddi plant of Himachal Pradesh Colgate toothpaste * Launched in 1949 , Colgate is largest tooth paste in India . Colgate has been ranked as India most trusted brand across all Categories for four consecutive years from 2003 to 2007 by brand equities most trusted brand survey. Colgate was also rated as the no. 1 brand. * Colgate toothpaste has variety of products which includes : * Colgate dental cream * Colgate active salt * Colgate max fresh * Colgate total 12 * Colgate ext ra clean gum care * Colgate sensitive toothbrush * Colgate 360 toothbrush Total market share of Colgate in different years The leader in the oral-care category is positioned to capitalize on underpenetrated market segments through strong brands.A 51% subsidiary of Colgate US, Colgate Palmolive (India) (CPIL) is a market leader in the Indian oralcare industry since decades. The company has products across variants and price points in toothpaste, toothpowder, and toothbrushes, and has leadership in each of these. CPIL’s two brands of toothpastes — Colgate and Cibaca — are targeted at the urban and rural markets, respectively. CPIL’s toothpaste sales volume increased 11% and toothbrush 41% in the September 2008 quarter, expanding its overall market share to 37. 7% in the January-August 2008 period. The company boosted the toothpowder market share to 48. % in the January-August 2008 period. These increases were driven by tight focus on getting closer to consu mers everywhere, strengthening partnerships with the dental profession and customers in the trade and fostering innovation in all areas of business. The launch of innovative products such as Colgate Active Salt, Colgate Maxfresh and Colgate 360 ° toothbrush also contributed to the growth of the market share. Penetration of modern oral-care products below 55% is low in India as many people in rural India still clean their teeth with traditional products like twigs of neem tree, salt, ash, and other herbal items.Per capita consumption of toothpaste in India is among the lowest globally. While India’s per capita consumption of toothpaste is 92 grams, even countries like China and Malaysia consume much at 219 grams and 285 grams, respectively. Also, just 7% of the population here brushes twice a day as compared with 61% in China. Increasing awareness on the benefits of oral care and brushing twice daily would work in favour of CPIL. In the current scenario of economic slowdown, there may be a reduction in demand for premium products and higher demand for value-for-money products.CPIL will be at a significant competitive advantage as it has one of the strongest brands in the lower priced toothpaste segment. The company has improved its presence in the value-for-money segment through an increase in market share of Cibaca from 5% in the year ended March 2005 (FY 2005) to 7. 3% in FY 2008. The markets for advanced oral products like mouth wash, dental floss and teeth whitening products are at a nascent stage in India. These products find limited usage with consumer concentration in urban areas. CPIL caters to these products and has an upper hand in the development of this market as they evolve in future.The company has also made attempts to widen its product basket through entry into shower gels and body washes and has been steadily expanding its offerings in the Palmolive Naturals as well as Palmolive Thermal Spa range. To make effective use of capital, addr ess overcapitalisation and reward shareholders, CPIL cut its share capital from Rs 136 crore to Rs 13. 6 crore in the fiscal ended March 2008 (FY 2008). Though the number of shares outstanding and the shareholding structure have remained unchanged, this reduction has substantially improved the return ratios like return on capital employed (RoCE) and return on equity (RoE).RoCE spurted to 129. 95% in FY 2008 from 90. 01% in FY 2007. RoNW improved to 104. 67% from 71. 23%. CPIL aims at margin gains through efficient supply-chain management and bringing down cost of operations. It has expanded its Baddi (tax-efficient zone), Himachal Pradesh, capacity to 66,000 tonnes in FY 2009 from 40,000 tonnes in FY 2007. This plant enjoys excise and income-tax exemption. These benefits will boost margin. With most commodity prices falling, CPIL’s raw material, packing and transport costs will also come down, helping it to increase margin as also expand ad budgets to boost volume growth.Net sales increased 16% to Rs 863. 06 crore in the half year ended September 2008. Operating profit margin declined 96 basis points to 18. 9% and operating profit grew 10% to Rs 162. 95 crore. Total tax outgo fell 11% to Rs 28 crore, which lifted net profit 17% to Rs 135. 40 crore. Company expect CPIL to register EPS of Rs 19. 7 in FY 2009. The share price trades at Rs 405. P/E is 20. 6. Cost of advertisement incurred by colgate toothpaste in different years. Strong rural off take for FMCG products and Colgate’s expanding market shares in oral care suggest that the company could sustain strong topline growth over the next 2-3 years.Colgate’s profit growth may outpace sales growth, as it widens its product mix and lowers tax incidence by shifting more of its production to tax-free zones. At the current market price, the stock trades at about 19 times its expected earnings for 2008-09 and about 16 times expected earnings for 2009-10, at par with FMCG peers. The companyâ€⠄¢s strong cash coffers, rising dividends and high dividend yield also make the stock a good defensive pick in a volatile market. Colgate Palmolive India, which holds a 49. 2 per cent market share in toothpastes and a 35. 2 per cent share in toothbrushes, is the dominant player in the Indian oral care market.Oral care products have seen strong volume growth over the past year, driven by consumer upgrading (from toothpowder to paste) and strong rural offtake. As the only other FMCG company apart from Hindustan Unilever to have an extensive rural distribution network, Colgate appears well placed to capitalise on strong rural demand for FMCGs, which is being driven by buoyancy in rural incomes and spending power. In the past year, Colgate has been able to expand its oral care market share on the back of new product launches and a strong presence in the economy segment where rival Hindustan Unilever does not have a major presence.Given its dominant market share, Colgate enjoys considera ble pricing power to pass on input cost increases to consumers. The company has also made attempts to widen its relatively narrow product basket through an entry into shower gels and body washes and has been steadily expanding its offerings under the â€Å"Palmolive Naturals† as well as â€Å"Palmolive Thermal Spa† range. Shower gel is a high growth segment which offers superior profit margins. Colgate’s strategy of shifting from outsourcing to own manufacture of products and locating new facilities in tax-free zones, has also led to steadily improving profitability.Its operating profit margins have moved up from 17-18 per cent to 22 per cent over the past 3 years. The company closed the nine months ended December 2007 with a 14-per cent growth in sales and a 30-per cent growth in net profit (excluding one-off items), despite significantly higher advertising spends. COMAPANY’S SALES IN LAST 3 YEARS Amounts spend by all toothpaste brands on advertisement ( InRs. Crs. ) From the above data we can say that Colgate gives preference to TV media and very small share of advertisement budget is spent on print media Toothpaste penetrationTalking about penetration Colgate concentrates more on urban India, so there is scope to expand business and market share in rural India . Cost of advertisement incurred by different toothpaste brands Even when we will compare Colgate with its competitors in terms of amount spent on marketing we can see that we can clearly see that colgate is the one who spends highest amount on advertising i. e. 40 % of entire market spending on advertisement. Competitor who stood second in spending is PEPSODENT . PEPSODENT spends 22% on advertisement capturing 22. 8 %of the total market share. Followed by CLOSEUP whos is third inProduct mix Strong Teeth Decay Protection | Colgate Strong | Complete 12 Hr Protection | Colgate Total | Cooling Crystal Freshness | Colgate Max Fresh | Fresher Breath | Colgate Energy Gel | Plaque &Removal | Colgate Herbal | Total Oral Care | Colgate Cibacea | Stains Preventing & Shiny | Colgate Advanced Whitening | Germ Fighters | Colgate Salt | Fruity Bubble Gam Flavour | Colgate Kids | Price Mix The Regular segment: Volume(64,922 tons) | The Low price point segment Volume(21,641 tons) | Price Range | | Price Range | | 50 gms | Rs 12. 5-24 | 50 gms | Rs. 8-10 | 100 gms | Rs. 25-30 | 100 gms | Rs. 4-20 | 150 gms | Rs. 35-45 | 150 gms | Rs. 25 | Prominent brands: | Prominent brands: |†¢ Colgate †¢ Pepsodent †¢ Close-up †¢ Meswak †¢ Dabur Red | †¢ Colgate Cibaca †¢ Babool †¢ Anchor †¢ Ajanta | Place mix * Colgate palmolive spread all over country. It has 3. 5 million retail outlets and 4235 direct distribution channel. * It has cover 75 % of urban market and 39 % of rural market of its total market share. * Colgate toothpaste are available at all most every retail shops in pune. * The Company is tying up with initiatives lik e E- Chupal and Disha to further strengthen its distribution network. Shubham Enterprises * Add. 16 no. , New kalebari, Meera complex ground floor pune (411033) Dealer margin : 10 Rs (per carton) Retailer margin Per box 6 – 7 Rs. (Per box ) box 50 gm. – 24 piece box 100 gm. – 12 piece box 200 gm – 6 piece promotion mix * Colgate has use various promotion strategy like discount , offers such as 20% extra on colgate strong , free tooth brush with cibaca toothpaste . * It has adopted various medium of advertisement like TV ads, oral care campaign * It has tied up with IDA * It has given free check up by introducing oral health month.Steps taken: Segmentation * CPIL has segmented market on the basis of product features * 1 Geographic segmentation – * Rural area – Colgate herbal &Cibaca toothpaste. * Urban area – Colgate Gel ,Colgate max fresh, Colgate strong etc. Demographic segmentation * A) Age – 2 year & above * B) Gende r – M/F * C) Income – Rs. 5000 & above * D) Family life cycle – Young single, married, with children , old people * E) Education – Both educated on non educated people Psychographic Segmentations * A) Life style – * Sustainer – Colgate Strong Colgate dental Achiever – Colgate energy gel * Experimental – Colgate citrus blast * Health Conscious – Colgate herbal Behavioral Segmentation * A) Value segmentation – Good quality , benefits, value for money* B) User status – Regular user, first time * C) Loyalty – Medium , strongly * D) Uses rate – light & Medium Targeting * Company has mainly targeted children& youth all over the country . Since a child involves it’s whole family so their parents also use it. * For youths they have launched Colgate max fresh & Colgate energy Gel for modern & adventures generation. Positioning As the â€Å"dental expert† Colgate has id entified different oral needs and Offers the customer a toothpaste that full fill their desired needs. * It has established its brand image in customer mind so customer has total faith on it. Conclusion & Recommendations * CIPL is doing extremely well in all the areas of its operations and this is the reason for its being the market leader. * It is no. 1 brand of toothpaste in India it has capture more than 39% market share. * The company should focuse on more promotional strategies and Distribution system through effective SCM to beat its competitor .

History of Buddhism

Dr. Klein describes the history of Buddhism, important figures in the movement and stories of the beginning of Buddhism. She discusses the nature of death in Buddhism, in several contexts. Death is an incentive because once one realizes one's human life will inevitably end, life becomes even more important. Motivation to make good use of one’s life exists because even though rebirth is guaranteed, the quality of that rebirth is not.The Buddhist focus on spiritual develpment will help one recognize the inevitability of death as well as face it without fear. The goal of a Buddhist to escape cyclic existence(enter heaven and avoid hell), is the first of element of religious practice in Indo-Tibetan tradition. The idea of rebirth leads to the next element which is compassion. With the idea of rebirth, comes a concern for others. The third essential religious practice is wisdom.In Buddhism, the process of dying consists of eight distinct visions that correspond with the consciousne ss leaving the specific parts of the body. Klein notes that a skilled mediator can simulate this experience at will giving them in control of the experience. This article is well organized and is based on a variety of different sources. It is very detailed and covers a wide scope of material related to Buddhism. Klein seems very informed on the topic but does not offer opinions or personal input.Buddhism fosters a view of personal responsibility instead of fatalism. This is a responsible concept for human beings to live by. Contemplating death to eliminate the fear is a concrete and real way to handle death. Also, not being overly dramatic when consoling the dying (as though not to cause feelings of regret) is a great idea. I think that is an interesting concept that can help the dying and the people consoling them deal with the experience in a more rational way.

ANalysis paper Essay Example | Topics and Well Written Essays - 1250 words

ANalysis paper - Essay Example Finally, I will evaluate the success of these arguments, with the goal of understanding the role of class in contemporary African American racial relations. I will conclude that while West’s notion of nihilism as an underlying cause is an appealing one, it is impossible to determine a causal relationship between the many different problems facing the lower class African American community. For West, nihilism is â€Å"the lived experience of coping with a life of horrifying meaninglessness, hopelessness, and (most important) lovelessness† (West 4). West emphasizes that nihilism is neither a problem lying in any social or political structure nor a behavioral flaw, but rather it is â€Å"a disease of the soul† (West 5). West’s approach, then, is different from that of the liberal structuralists and conservative behaviorists. The problem with both of these groups, according to West, is that each fails to notice and address what he takes to be the real problem: the nihilism with which poor, black communities seem to be stricken. Furthermore, both groups only address one part of the problem at a time while the truth is that â€Å"structures and behavior are inseparable, that institutions and values go hand in hand† (West 2). In other words, there is no way to find what is the cause and what is the effect between structure and behavior in the blac k communal problems. Instead, it is this nihilist point of view that underlies and unites both issues. But if the problem cannot be isolated as neatly as the liberals or conservatives suggest, what can be done differently? West proposes that the ‘cure’ for nihilism is â€Å"a love ethic† that might help the African American population to feel that they are important and valuable members of society (West 6). In order to effect this sort of change, West uses the suggestions of both the structuralists and the behaviorists to help fix both the structural problems at hand

Culture in the period of Renaissance Assignment - 2

Culture in the period of Renaissance - Assignment Example According to the research findings, Florentine Francesco Petrarch says that â€Å"neither exhortations to virtue nor the argument of approaching death should deliver us from literature; for in a good mind it neither excites the love of virtue, and dissipates, nor at least diminishes, the fear of death†. He criticized the rewarding of studies as he viewed this as a mere need to fulfill one’s self-confidence instead of gaining wisdom through learning. Studies can help even the weak mind in the society. Learning and studying should be given equal chances and not be left to the ones that are thought to be powerful and elite. He gives an example of Cato, he says that Cato struggled with literature; he started with Latin literature when he was young and later Greek literature when he became old. The attitude towards literature or studies changed in the Renaissance period, Petrarch is even devout fully says in the letter to Boccaccio that even the world does not accuse Paul th at his head will be turned by studies. During the period of Renaissance, the great cultural figures were men. Before the time of renaissance came women had no place in the society. The attitude of women changed during this time and some women epitomized the strength of a woman. It during this time that some women were able to produce works, achieve recognition, and defend women against male detractors. Cultural production was enhanced on the part educating the girl child. There was a very negative attitude of men towards women that educating women would corrupt their morals. She says that some men don’t base their arguments on reason, and for that matter they are wrong. Men opposing the ideology of educating a woman are viewed as the not very clever men avoiding competition from women. The attitude of women empowerment that was achieved during the renaissance time has changed the perception of educating women, though there is still some resistance even today from some men.

Essay questions Example | Topics and Well Written Essays - 500 words - 16

Questions - Essay Example In other words, natural resources (trees and soil) were progressively exchanged, by the islanders, for a range of economic, social, and cultural benefits. They inhabitants of the island then did not balance their needs and those of environmental protection. The archeological makers placed immense pressure on the natural environment such that these demands could not be sustained as discussed above. 3. The problems with Akosombo Dam were related to human migration since people were displaced from their homes. Fertile soils were submerged. The other impacts of the Akosombo Dam and the creation of Lake Volta include the increased occurrence of earthquakes due to readjustments of the Earths crust in response to the enormous weight of additional water in the lake. Thought it was a success story from the other angle, the construction of the dam also had severe impacts on the health of people since cases of diseases such as bilharzias increased. The people who constructed the dam should have started by conducting research so as to establish the impacts of the dam on the people. It was also a good idea to first relocate the people to other areas before commencing the construction of the dam in order to mitigate the severe impacts of poverty that were witnessed later. 4. People we displaced from their homes and their cultural backgrounds were destroyed. This meant that they had to start a new life in other places. The new resettlement areas were characterised by poverty. In short, the moral fabric of the people displaced as a result of the construction of the dam was destroyed. Political poverty is a result of the fact that hydroelectric power is exported to other neighbouring countries while the local communities surrounding the place continue to wallow in poverty. 5. How can we implement environmental ethics in the UAE? Environmental ethics are primarily concerned with our responsibilities as we interact with the

Question about the History of Islam Assignment Example | Topics and Well Written Essays - 1500 words

Question about the History of Islam - Assignment Example Unlike the men who dress in any type of cloth, the women must always cover themselves in lengthy hijabs complete with a veil that covers both their faces and hair (Ruggles 77). The unique attire portrays the society’s archaic treatment of women who must always behave differently when in public space and when in their private spaces. The history of Islam and early Islamic society shows a unique position and roles of women, especially in marriages. At such times, marriages were alliances. The men, therefore, married their female children to specific families with the view of creating relations and alliances with the appropriate families. Prophet Mohammad had thirteen wives a feature that portrays his belief and resects of women. The men in Islamic societies believed that a man could take care of as many women as they wished. As such, the polygamous society encouraged men to marry as many women as they wished. This portrays a situation where women did not influence the structure of their families since just as stated earlier, men served as guardians to the women. Furthermore, all of Muhammad’s marriages had political connotations. They served as alliances that influenced his position in the society and in the faith. According to the Sharia laws, virginity was a phenomenal issue in the society since it represented honor to both the girl’s family and society (Haylamaz and Hülya 121). As such, families raised their female children strictly with the view to guarding their virginity. Another equally important feature of Muhammad’s polygamous marriages was the fact that she married widows as well. A number of his wives were widows. Such was a strategic undertaking that sought to influence the position of widows in a society that valued virginity of women.  

Relevance of Individualism in Life Today Essay Example | Topics and Well Written Essays - 1000 words

Relevance of Individualism in Life Today - Essay Example Individuals past thoughts, decisions, and achievements as a success following self-reliance are different as time goes on whereby, other factors contribute towards individualisms such as sociology, western civilization, education, and region. These factors may limit individual’s self-reliance; hence, ideas from a specific person are limited in the society. However, the authors of the articles clearly indicate that is an important virtue in individuals’ lives today.Education is an important aspect of the life of individuals not only on the career perspective but also in recognition of personal weakness and strength in life, which eventually enhances individualism today in a positive way. In the essay of Emerson about self-reliance, it is evident that once a man gets educated, the sense of ignorance of own thoughts in life eventually reveals; hence an individual is able to accept the previous mistakes done because of ignorance. Notably in individuals’ life, it has been observed that ignorance is not because of illiteracy rather it is revealed by literacy for example an individual may ignore the effect of having unprotected sex due to friends influence but once educated on the effects associated, it helps to prevent any future incidence whereby individualism decision will prevail over the peer pressure. This indicates that education enhances individualism today in such a way that through the experiences and required knowledge in life, an individual thinks on his own for his own welfare and decision-making. making. Self-View And the World View In Relation To Individualism Toady The world has different views towards an individual’s problems and achievements with those that the specific person has on

Role of the Individual in Henry David Thoreau's Civil Disobedience, Essay

Role of the Individual in Henry David Thoreau's Civil Disobedience, and Thomas Paine's Common Sense - Essay Example A free society is hard to achieve because of the competing demands of the individual and that of the state, where individual rights and collective rights often come into conflict. This paper tries to explore two views on the role of the individual in both society and politics. Discussion Man is by nature a social animal and therefore it is but inevitable that some forms of organization exist in any society, even in primitive society. No man can live alone by himself, and when this happens, some compromise has to be found between an individual's rights and that of the society to which he belongs. The usual cause of friction or conflicts in such kind of arrangement is determining the limits of the rights of an individual and that of society. This is an implicit agreement between individuals and society, the very essence of the social contract. This is a philosophical construct wherein free individuals agree to give up their natural rights in favor of being governed by a social or polit ical system for their own common protection or overall welfare, to live harmoniously with others and pursue their goals in life in peace. Along this line, the essay by Thomas Paine entitled â€Å"Common Sense† makes a lot of sense in terms of imposing order because Man finds it easier to live together than be apart but as the population increases and society grows larger and larger, the people find it necessary to craft some regulations to govern themselves and later on pass new laws to be enforced. This is the point where a formal government structure becomes a necessity and also the point where it becomes a dangerous instrument when the powers of government fall into the wrong hands. In retrospect, all present societies have this rather curious mix of government and society but in some instances, there is a disconnect between the goals and aims between these two. Taking into account the period of history when â€Å"Common Sense† was written, it is a seminal piece of political thought because it argued forcefully for independence from Great Britain at the time when the English government was viewed as extremely oppressive by the American colonies. There were many who were yet undecided on the proper course of action to take, and some thought fighting for independence was a bit extreme to redress matters. The political essay by Thomas Paine convinced those who doubted to change their minds about it, and go for broke by severing ties with the mother country. The colonial government run by the British in America no longer served its original purpose but became instead an instrument for oppression and exploitation, a government run by men and not by laws. It was not in a true sense a representative government but rather one run by a monarchy and aristocracy. The way things were before the American Revolution was a political situation where the social contract had been a failure, either by design or by default. The people clamor for the right to be h eard and represented in government. They gave up their natural rights expecting something in return from their government but got shortchanged instead. This contradicts the theory of natural rights to life, liberty and property by philosopher John Locke (Parry 12). Thomas Paine influenced public opinion that the people should re-assert their rights, and the best course of

Food Process Technology Assignment Example | Topics and Well Written Essays - 3000 words - 1

Food Process Technology - Assignment Example In each of the industry above, there are different heat exchangers used. Below is a discussion of these different types of heat exchangers used in different industries (United States, Hodgson, Hunziker, & Dahlberg, 1942). In fruit and vegetable processing industry, there are a number of heat exchangers used. The first is the juice pasteurizer. These are machines used for pasteurizing fruit juices and preserving fruits in the processing industry (Burch, Rickson, & Lawrence, 1996). In most cases, they are made of stainless steel, has a large heating capacity and suitable for large scale use. The advantages of these pasteurizers are; the equipment manufactured today are highly automated, they are supplied on a modular designed on the principle of plug and play, they are supplied with a control manual to ease the control process, they are designed with the latest microprocessors capable of controlling and holding the required temperatures, and are made of stainless steel which prevent it from wearing out. The second heat exchanger is the blending and mixing vessels. They are used in blending and mixing different types of fruit juices to give birth to new blends. They have different volumetric capacities depending of the financial ability and manufacturing capacity of the firm. They can be single or multiple walled and are purchased to suit the processing industry needs. Some have insulators and others do not. They are fitted with mixing turbines for the purpose of mixing. They also contain two speed scrappers moving in opposite directions to facilitate quality and fast mixing. Depending on the taste of a particular industry owner, they are either supplied with conical or flat bottom and top. In case no one of the vessels suits the client’s preferences, the manufacturing industry can design one for him/her from scratch (Fiore& Severini, 2011).This

Term paper Essay Example | Topics and Well Written Essays - 3000 words

Term paper - Essay Example sic accounting in the current financial crisis situation which has once again raised concerns amongst stakeholders as major US corporations are having financial difficulties and have already declared bankruptcies. The act of accounting manipulation in order to maintain interest of shareholders in companies is more likely to happen in addition to increase in other types of frauds. Therefore, forensic accountants are more than ever in the spot light for their role to tackle bigger challenges which lie ahead of the current recession. In this research paper different aspects of forensic accounting will be discussed and its relevance as a determining factor to the outcome of accounting frauds and scandals that erupted in the previous recessions that left their trails on the US economy. This report is not limited to the US economy but it also relates to the role of forensic accounting and its due consideration provided by the regulatory frameworks of other countries by carrying out a thorough research and supplementing the report with inquisitive insight into the profession of forensic accounting and the challenges which are confronting this profession in the qualm of the current global recession and fears of yet again a stream of cases involving accounting manipulation emerging tearing down what is considered to be strictly regulated reporting framework. The reason for selecting this area of research is that cases of frauds and accounting manipulations are already on the rise as companies try to survive and retain shareholders interest in them. The older version of forensic accounting could be traced back to 1817 when a case involving bankruptcy was being investigated in the US court and the formal use of term ‘ forensic accounting’ appeared in the article published by Maurice E. Peloubet (Crumbley, 2001). Today forensic accounting is considered to be one of the most important and highly valued branches of the accounting profession. There are a large number of

Fast Food Nation Essay Example for Free

Fast Food Nation Essay In this nation, fast food is filling up every ounce of our daily lives. An industry that started with a small innocent number of hamburger and hot dog stands has spread to every corner of the nation and the world. When we are to tired or have no time to make dinner after a long and extremely busy day, fast food restaurants is where we go to get our meals. Not only that, but fast food is now sold at airports, cruise ships, universities, high schools, elementary schools, and even hospitals. With the amount of money spend on fast food increasing every year, many Americans still are not aware or simply just do not care how our beloved fast food is prepared and how it is bad it is for our health. However, after reading the novel, â€Å"Fast Food Nation,† by Eric Schlosser, there is definitely one less American buying fast food for a long while. This book has made me disgusted with not only the food but how Americans could eat fast food with the way it is prepared. Americans now spend more money on fast food than on higher education, personal computers, computer software, or new cars. They spend more on fast food than on movies, books, magazines, newspapers, videos, and recorded music combined. Schlosser describes the growth of the fast food industry as being driven by fundamental changes in American society. From the 1970s onwards, with a steady decline in the hourly wage (adjusted for inflation) of the average US worker, more and more American mothers were working outside the home. In 1975, about 1/3 of US mothers with young children did this. Today, almost 2/3 of such mothers are employed. A generation ago, three-quarters of the money used to buy food in the US was spent to prepare meals at home. Today, about half of that money used to buy food is spent in restaurants mainly fast food restaurants (in 1968, McDonalds had 1,000 restaurants; today it has about 30,000, and 2,000 new ones each year). http://www.nytimes.com/books/first/s/schlosser-fast.html.

Marxist Theory on Fake News and Media Propaganda

Marxist Theory on Fake News and Media Propaganda Fake News, Propaganda and Media Bias: An illusion of the truth? The internet has revolutionised the way information is presented and consumed. The traditional newspaper, for example, is no longer the main medium of news coverage. This therefore, has meant that mass media, in general, has had to find new ways of creating money. As a result, one could argue, that the ‘news’ is not objective but rather socially manufactured through a selective process. Events happen, but this doesn’t automatically mean that they will make the headlines or the news coverage at all. As a result, one could argue that the media is biased and is altered to represent certain views and ideologies. The concept of fake news and the deliberate misleading and deceptive information presented in the media could take the form of propaganda. As a society we have become more media saturated but are these agencies of communication, we refer to as mass media, transmitting an illusion of the truth? One could argue that the ‘news’ is socially constructed and as McQuail noted, it is not objective or impartial (McQuail, 1998). The reality is that the ‘news’ is socially manufactured as a result of a selective process carried out by gatekeepers : the editors, journalists and proprietors. This leaves room for media bias as the news is essentially influenced by a group or individuals own opinions and judgements. The news is not just simply a collection of facts but rather a collection of knowledge made up of information which is ‘loaded’ reflecting an interpretation. The process of selection, one could argue, is influenced by organizational constraints, values of media outlets and ideology. This links directly to the Marxist theory: that the news is fabricated and is an ideological apparatus which helps maintain power. Media outlets shape the ‘news’ and as a result we get injected, like the hypodermic syringe model suggests, with ideas that may be an illusion of the truth. As Miliband noted the media shapes how we think about the world we live in (Miliband, 1976) therefore if media bias is influencing the news, important issues like poverty, which show weakness in the capitalist system, are likely to be concealed. In contrast, media outlets are constantly providing us with information regarding political, financial and industrial states, for example recently: the benefits of Brexit, which reinforces corporate values. For example, during the EU referendum, media outlets helped broadcast the idea that the  £350 million sent to the EU weekly would be used to help the NHS instead, if voters opted to vote Brexit. However, after the referendum, the Brexit leaders decided to abandon the pledge (The Guardian, 2017). This case clearly demonstrates exploitation through misleading the public, as the NHS was a topic that they felt strongly about. This was a major political change, Marx would argue that the media transmitted the conservative ideology here in the interests of the elite. This could also be classified as a case of propaganda. As Herman and Chomsky noted the media participating in propaganda campaigns is nothing new (Herman and Chomsky, 1988). Taking this into account, one could argue that the media purposefully selected facts â€Å"designed to deceive us† (Brennen, 2017) and encourage Brexit. The media is dependent on the government and businesses as sources of information. These overlapping interests mean there is a certain degree of solidarity between them, as Highfield notes the personal and political are highly interlinked (Highfield, 2016), which means the effect was inevitable. Furthermore, analysing the headlines and news coverage, there seems to be a pattern where certain events are reported more than others, which reinforces the idea that media outlets choose what makes the ‘news’. For example, recently we got continuous reports and headlines which revolved around Hurricane Harvey which had a death toll of eighty-two (Moravec and Moravec, 2017). On the other hand, the floods near Sierra Leones capital, Freetown, Africa were hardly reported, even though the death toll was over three hundred (BBC News, 2017). The ethics can undoubtedly be questioned here, the two events occurred at similar times so why was one reported more than the other? This relates to Spencer-Thomas’s (Owen Spencer-Thomas, 2017) idea of â€Å"news values† where the guidelines for what is considered ‘newsworthy’ come into play. The Freetown floods it could be debated were not as significant as Hurricane Harvey, and consequently didn’t make the headlines. Alternatively, it could be argued that the media is not biased but rather like every other cooperation in society, works within the hierarchal structure conforming to the requirements which bring reward (Curran and Seaton, 2010). Media outlets are businesses essentially thus need people to invest to generate revenue. Therefore, rather than being biased and promoting fake news, it could be argued that media outlets actually focus and tailor the content based on their audiences. For example, Five News is characterized by short, snappy bulletins aimed at a young audience. In contrast, The Guardian has detailed articles which are aimed at more qualified professionals. Furthermore, to succeed, media outlets have now had to intensify media strategies to compete with cybermedia organisations (Williams and Tapscott, 2014). Considering this, it could be argued that media outlets choose the most important stories as a way of fulfilling users’ needs and their own profit interests(Fuchs, 2014), online. This links with the concept of ‘clickbaiting’ which is used by media outlets to attract audiences to ideas which appeal to them.   Postmodernists, would argue that media outlets are a channel to promote consumption rather than propaganda. They tailor and direct certain information towards certain people in the hopes of increasing revenue through advertisements. The increasing diversity of choice, globalisation and social media has resulted in a variety of influences shaping our identities. One could argue, that users are not exploited, as Fuchs notes, users voluntarily choose to use platforms (Fuchs, 2014). Marx’s theory can be criticised for presenting users as passive rather than active participants. The idea that there has been a â€Å"cultural shift away from the self-conscious user towards the subject as docile† (Lovink, 2016) can be debated. The revolution of the internet has meant that people can actively challenge the media, social media has become a â€Å"weapon of mass collaboration† (Williams and Tapscott, 2014). Therefore, it could be argued that fake news is a thing of the past, with social media flooding with different perspectives there has been, as Mason notes, an increase in individual freedom and human consciousness. The evidence lies in the streams of social media comments which critically challenge a piece of ‘news’.   From one perspective, it could be stated that social media has helped a digital revolution to occur where the masses have finally gained a voice and power. Moreover, it could be claimed that people choose which news stories to believe thus fake news can only exist if people allow it to be. Audiences receive and interpret the ‘news’ and as a result, not everyone will be affected in the same way. Consequently, if media outlets are promoting propaganda there is a very small chance that everyone will be misled. People tend to read and seek out information that interests them and confirms their existing views (Festinger, 1962). Taking this into account, one could argue that the media is just a scapegoat for media bias and fake news. The reality could be in fact that media bias and fake news is affected and created depending on a range of psychological and social factors, it may not be bias but rather unconscious nature. Without question, the media plays a major role in society today, whether it be influential or informative. Media technologies may not be the â€Å"contemporary opiates of the people† as Maxwell and Miller (Maxwell and Miller, 2012) suggest but the validity and objectivity of media outlets can undeniably be questioned. The ‘news’ is affected by a range of factors and it is impossible for it to be completely objective. This may not necessarily make it propaganda but rather a certain opinion. Media outlets need to generate revenue and therefore, media bias may be a method of tailoring articles towards audiences rather than intentionally ignoring incidents because of capitalist control and deliberate misinformation. On the other hand, the ‘news’ is essentially a root of information, consequently we should receive an equal coverage of incidents, like Hurricane Harvey and the Sierra Leone floods, so that one incident is not seen as more significant. It could also be argued that media outlets should stay neutral in political campaigns like the EU referendum, as it is very easy to misinform and mislead readers. However, the effect of misinformation can be oversimplified, as seen in the Marxist theory. People are not passive and critically challenge the ‘news’ and even play an active role in providing the ‘news’, as social media has given everyone the freedom to transmit information. The different perspectives, as a result, diminish the effect of fake news and allow us to assemble narratives and interpretations for ourselves. Consequently, there can only be an ‘illusion of truth’ if we allow there to be.    References BBC News. (2017).  Sierra Leone mudslides kill hundreds. [online] Available at: http://www.bbc.co.uk/news/world-africa-40926187 [Accessed 6 Nov. 2017]. Brennen, B. (2017). Making Sense of Lies, Deceptive Propaganda, and Fake News.  Journal of Media Ethics, 32(3), pp.179-181. Curran, J. and Seaton, J. (2010).  Power without responsibility. London: Routledge. Festinger, L. (1962).  A theory of cognitive dissonance. California: Stanford University Press. Fuchs, C. (2014).  Digital labour and Karl Marx. 1st ed. New York: Routledge, pp.254, 257, 280. Herman, E. and Chomsky, N. (1988).  Manufacturing Consent. New York: Pantheon Books. Highfield, T. (2016).  Social media and everyday politics. [S.l.]: Polity Press, p.3. Lovink, G. (2016).  Social media abyss. Cambridge, UK: Polity, p.5. Maxwell, R. and Miller, T. (2012).  Greening the media. New York: Oxford University Press. McQuail, D. (1998).  Mass communication theory. London: Sage. Miliband, R. (1976).  The state in capitalist society. London: Quartet Books. Moravec, E. and Moravec, E. (2017).  Texas officials: Hurricane Harvey death toll at 82, ‘mass casualties have absolutely not happened’. [online] Washington Post. Available at: https://www.washingtonpost.com/national/texas-officials-hurricane-harvey-death-toll-at-82-mass-casualties-have-absolutely-not-happened/2017/09/14/bff3ffea-9975-11e7-87fc-c3f7ee4035c9_story.html?utm_term=.5439927dfcdc [Accessed 6 Nov. 2017]. Owen Spencer-Thomas. (2017).  News values Owen Spencer-Thomas. [online] Available at: http://www.owenspencer-thomas.com/journalism/newsvalues/ [Accessed 6 Nov. 2017]. The Guardian. (2017).  Brexit camp abandons  £350m-a-week NHS funding pledge. [online] Available at: https://www.theguardian.com/politics/2016/sep/10/brexit-camp-abandons-350-million-pound-nhs-pledge [Accessed 10 Sep. 2016]. Williams, A. and Tapscott, D. (2014).  Wikinomics. New York: Portfolio, p.3.

Sociological areas of criminology on moral panic

Sociological areas of criminology on moral panic Before discussing the social areas of crime. We have to understand what crime is? if any body breaks the criminal laws it may be defined as crime. (sociology making..,2009,page- 556) In sociological aspect of crime sociologists believe that crime cannot be properly understood without examining the surrounding social, political and economical context. The sociological areas of studying crime is really massive. Sometimes the criminals may be caught and sometimes they may not. Some criminals use to advertise themselves and some keep silence. The numbers of crime is always high than the numbers shown. Sociological study of crime is basically the case study of those criminals who breaks the rules of society and not advertise themselves because ht behaviour is always much problematic and painful. The study of crime is always tough because the researchers need to find the subject. In sociological approach the study depends on the way which highlights that how anyone does crime. What social conditions compailed the person to do a crime and be a criminal. Sociological criminology seeks to explain crime`s relationship to social and environmental change. Another area of social criminology is based on marxism theory. It highlights that crime is ultimately the result of conflict between different social classes. This theory believes that basically laws are made by the group that is in power, to control people who are not in power. This is conflict theory of crime or critical criminology. Another sociological areas of criminology is social process criminology which explain that how people criminals. In this study basic focus is on criminal behaviour as learned behaviour. So, we can say that in sociological areas of criminology we emphasis on social situations responsible for crime. (sociology making..,2009,page- 557) Sociological areas of family Family is the strongest bond of society. It is the main institution of society which is found within the households. Family always changes across time and place and its a social construction. (mckie et al,2005,page- 445) In sociology areas of family we study the various theoretical approaches to the family. Some sociological approaches of families are functionalist, feminist and new rights perspective. The functionalist theory of family is based on socialization. It emphasis that the family socialise its members and this socialisation is beneficial for both family and the society. Feminist approach is the study based on the position of a men within a patriarchal society. The new sight perspective is the study that how family teaches its members that what is wrong and what is right. Another sociological areas of family is the study of decline in family. This area is based on the study of social problems related with family. This study is mostly based on western society. First part of this area is based on family violence. Family is a good and peaceful place but according to this study family can be a dangerous place to be. This problem is mostly caused in nuclear family. Domestic violence is another s ocial problem of family. Physical force applied on women and children caused by aggressiveness is the part of domestic violence. In simple words we can say that the sociological area of family describes both benefits and problems of the society caused by the family. Sociological areas of media Present age is the age of media. Media is unseparated part of today`s life. Most of the information we gathered from the media. In one hand media educates us and in other it is the real source of connecting people. Many types of media is present in today`s society like television, radio, newspaper, internet, etc. We can say that without media we cannot imagine the normal life. It is the accepted part of life. We spend our maximum part of time and money for using media. In (1998, brigs and cobley) extend his views to assert that as we more into the new millenmium the media are increasingly a central part of our lives, our cultures and global economics. (sociology making..,2009,page- 685) Because of this mass effect media has vast sociological area. It shows a very effective role in society different writers analayse and identified the different aspects of media in society. (Mcquail ,1994) drawed a red sketch on media`s social areas. As (mcquail ,1994) described some important social areas of media is as follows:- Information: à ¢-  Media circulates the information about different conditions and events of world and society. à ¢-  It indicates the relation of power. à ¢-  Media facilitate the innovations, adaptions and progress. Correlation: à ¢-  Media explains, interprets and comments on the meaning of events and information. à ¢-  Media provides support to established authority and norms. à ¢-  Media does consensus building. à ¢-  Media sets orders of priorities and signalling relative status. Continuity: à ¢-  Media expresses the dominant culture and recorganises subcultures and new cultural developments. à ¢-  It forges and maintaines common values. Entertainment: à ¢-  Media provides amusement, diversion and means of relaxation. à ¢-  Media reduces social tension by the resource of entertainment. Mobilization: à ¢-  Media campaigning for societal objectives in the sphere of polities, war, economic development, work and sometimes religion. (Mcquail, 1994:79), (sociology making, 2009, page-712) In conclusion we can say that media has the power to change the attitudes and behaviour of society. Media is an important factor of socialization. Media influences on the individual, the group, the institution or culture in general. Moral panics In the words of (stanlay cohen, 1987) moral panic is a condition, episode, person or group of persons became defined as a threat to societal values and interests. (http://en.citizendium.org/moralpanic) As (stanly cohen, 1987) described in his book (Folk devils and moral panics) some moral panics of society are:- à ¢-  Young, working- class, violent males, youth culture and juvenile delinquency. à ¢-  School violence. à ¢-  Bad drugs, wrong drugs used by wrong people at wrong times. à ¢-  Child abuse, sexual and satanic. à ¢-  Sex, violence and blaming media. à ¢-  Welfare cheats and single mothers. à ¢-  Pornography. à ¢-  Refuges and asylum seekers. (http://en.citizendium.org/moralpanic) The idea of moral panic was originally developed to explain the demonization of young people as a social problem and the scapegoating of certain subcultural groups in particular. (sociology making..,2009,page- 735) Jock young used firstly the term moral panic to describe the impact upon public anxiety of creation of `drug squads` in 1960s. Then this concept borrowed by (Stan cohen, 1972) in his classic study of mods and rockers and their treatment by the media and the police in the early 1960s. Stanley cohen, 1972 showed in his work that how media intervention gave from to different subcultural groups and represented them as threatening `folk devil`. In nineteenth century the famous sociologist (person, 1983) used the idea of moral panic to explore the fears generated by the emergence of urban gangs. As (person, 1983) conclude cited in (Toynbee,1983) that every era has its young gangs that catch the terrified imagination of the respectable. Every era also has its myth about a previou s golden age of traditional values, a time when it was safer to walk the streets. Intervention of media gives youth subcultures national exposure and degree of uniformity and definition. (sociology making, 2009, page-734-735)

Personal Narrative- Monocross Motorcycle Ride :: Personal Narrative Essays

Personal Narrative- Monocross Motorcycle Ride As my flesh started to be spread across the pavement, dirt, and gravel, I thought to myself "Why, why did I ride today?" I wish I could have thought of a better way to get home that day. It had been raining that afternoon and the thought had crossed my mind not to ride home, but I didn't want to leave my bike at school. The day started out like any other day, except for one difference, I decided to ride my motorcycle to school. I woke up that morning and saw it was a beautiful, bright and sunny day, so I thought, "What a perfect time to ride my bike to school." I did my regular morning routine as usual. As I was going through my closet I decided to wear shorts, a t-shirt and a vest instead of a coat, because it was such a bright and sunny day. When I went outside I heard the birds chirping and this dog barking in the RV Park. It had to be one of the most beautiful mornings I had ever seen. The sun was shinning down on me making my cold skin warm right up. After I had gotten done looking at all the beautiful colors on the trees I started my motorcycle. It started just fine and sounded like a lion giving his morning roar. I put on my helmet and started out for school. This was only my second time, driving a motorcycle on public roads, and, since it was my second time, I decided to take the back roads to school. Riding to school on a monocross motorcycle is different from anything else. Monocrosses are a mix between a street bike and a dirt bike. They have the power to climb hills, but they also have a mirror, turning lights, license plate, and other things to make it street legal. The morning ride to school went great. The bike was running perfectly and cornered well. While I was riding to school, I got the feeling like I was flying. When I started into a corner I would slow way down. Then, when I knew I could shoot out of it, I would twist the throttle as far back as it would go and would power out of the corners. When I was powering out of the corners, the engine would whine like it was screaming for me to let go.

African Influenced Christianity in Toni Morrison’s Beloved Essay

Religion has influenced fiction since people first began writing fiction. Christianity tends to be one of the most influential forces on western writers in the last couple millennia, but the introduction of other cultures changes the influences present in books. The forced migration of enslaved Africans created a fascinating fusion between Christianity and native african religions, primarily totemistic but often involving archetypal pantheons. The slaves often identified with the Israelites enslaved in Egypt, and such parallels between biblical stories and their own experiences hastened the adoption of a modified Christianity by the slaves. Events in Toni Morrison’s Beloved reflect the experiences of the Israelites and other biblical figures in ways modified by native African religions. The slaves identification with the Israelites is used by Toni Morrison, who gives Paul D an equally divine rescue. So he raced from dogwood to blossoming peach. When they thinned out he headed for the cherry blossoms, then magnolia, chinaberry, pecan, walnut, prickly pear. At last he reached a fiel...

Impression Management

I decided to go with the sociologist Erving Goffman’s theory of how in certain social situations, we are all like actors and actresses playing a role, referred to as impression management. He sought to describe and explain the aspects of interaction in a consistently sociological matter. He called his research, or his field, â€Å"interaction order†. (Smith 1999). Erving Goffman used symbolic interactionism in his studies, his theory is that we all act differently in different settings. A person has the ability to chose the person that they want to present to certain social groups. A person can be an actor or actress, yet can also be their own â€Å"audience† at the same time. Goffman referrers the ability as using â€Å"front-stage † and â€Å"back-stage† behavior as we create identities to fit into social groups, and often present different identities in each social or group setting. Impression management is used as an attempt to influence perceptions of oneself to others. I believe that this sort of imagery goes hand in hand with Edward T. Hall’s theory of everyone using proxemics in social interactions. As stated in Introduction to Sociology, people are more comfortable having family and friends physically close when interacting in social settings. (Vissings 2011). There are three setting in which a person will use this impression behavior in. The main setting that a person will use this sort of impression management is in the work life. A person will present an image to those that they work with, that they probably, and more likely, do not show with their family and close friends. A person can use this sort of behavior to set an image of oneself to the people that they work around. If you want to get to a management position, a person who has no history of a leadership skill, can mimic a manager they work with, and can use what is called impression construction. (Dubrin 2010). A person is motivated by their desire to create a positive image, and take the steps to create a identity to fit the role of their desired status in the work environment. Using the example of wanting to become a manager, a person can work with their manager to learn the skills that they need, or can research the description and requirement to fit the role, and set in motion the steps to get to that status, using impression management. I have personally learned over the years at my company what it takes to be a leader for a team. I expressed my eagerness to learn more at my company to my manager who in return set me up for training in all departments that are available in my work site. I can successfully run a call, set up a call, book a call, trouble shoot a problem within a conference call, and can escalate and resolve issues on a managers level. I am able to help my fellow agents on Web calls that they are not familiar with, and have the credentials to log into the Admin sites and create or amend accounts. I am not a manager, at this point I chose not to be one, but I do have the ability to run a team, update agents on new information, as well as train anyone who comes to the floor. I have built my own professional impression that I present to those I work with, and agents from all over the site will come to me for help. I have made myself an asset to my company, and during lay off’s at the end of last year and early this year, I have survived because of my ability to keep things running. A person can also build a social impression on the internet. On Facebook to be precise. A person can project an image of their lives by certain posts, by their involvement in certain Events that are posted, and through pictures. I know of plenty of people that I work with that are on my face book that I know professionally, and see the different image that they project at work, and the one that they project online. A person who joins Facebook for the first time has to fill out some information about themselves. A person can be real and present their true selves, or they can use the impression behavior and look at other friends profiles and see what they have created on their accounts; and try to fit in by making their information match those of their peers. The pictures that a person posts of themselves, can signal meaningful things about themselves, either on purpose, or inadvertently. Media social standards emerge as people learn to read cues or signals from the Facebook â€Å"environment† and learn what behavior is involved with the social network, and either conform to what everyone else is doing, (acting) or present their true selves. For example, a person who was never popular or well liked in schools, can set up a profile on Facebook showing a life that is perfect, when in fact it isn’t, thus having created a false impression that they present to those from their past. A final setting that a person can use impression management is within their family. And I don’t mean close relatives who can pop in and really see what is real and what is an act. There are certain family members in my life that live far away from us, who like to project to everyone that their family is perfect, marriage is perfect, children are perfect. And while we aren’t there to really see what is fact or fiction, we know that they aren’t perfect. But, the image that they want for family not near them, is that they are living the good life, while drama and conflict rules every where else. These relatives will put on a front that shows that their life is better than ours, when we know that the oldest went to prison, and we know that the middle son got into trouble with the law repeatedly. They have went so far as to stay off of any social media sites where any of their family members could view their life, and have decided that they were no longer a part of the family name that they came from, and have more or less disowned the rest of us. But, it doesn’t bother me because I know the hard work I’ve put in to make my life a good one, its hard, but I have no shame in the things I have been through, because I have overcome them and learned from them. Erving Goffman’s theory is evident in everyday life, we all play a role of some sort, and sometimes a person can lose who they really are by pretending to be someone that they aren’t. I can relate to his theory, because I have had experience in every example that I have given, and know that this is truly a man who pegged the way that people act at home, socially, and at work. References Smith, Greg (1999) Goffman's Patrimony : Studies in a Sociological Legacy. London, GBR, Routledge Publisher. Retrieved from site. ebrary. com DuBrin Andrew (2010 ) Impression Management in the Workplace. Research Theory and Practice. Retrieved from books. google. com Boyd, Danah. (2007) â€Å"Why Youth (Heart) Social Network Sites: The Role of Networked Publics in Teenage Social Life. † MacArthur Foundation Series on Digital Learning – Youth, Identity, and Digital Media Volume (ed. David Buckingham). Cambridge, MA: MIT Press. Vissing, Yvonne (2011) An Introduction to Sociology Impression management Impression management is considered the goal-directed conscious or insensate process in which people endeavor to influence the perceptions of other people about a certain individual object or event; the question was asked â€Å"In what situation are you most likely to use impression management? Most would argue that the times best for Impression management would be in the workplace.Most would agree that this type of action happens in the workplace all the time; this would be the attempt to alter the perceptions of others by acting In a certain way around them. One of the places that most would say you would not have to use Impression management Is at home. To be In an environment where you do not have to worry about others and what they think of you can be a reliever. When we feel that we can be who we are without having to Impress others, we tend to have a better chance to relax and truly be that person we want and truly are.The typical differences In these situations would be as f ollows; let's say you work at a company where there are many professionals who dress up to impress others on the job, So you would decide to do the same so that you will fit in and you will be accepted. The only difference is that when you are at home, you will not feel this has to be done because there is no one there to impress or if you have a family and are out with them, you dress as you would like because you feel that you do not have to impress the ones who love you for who you are.I can definitely recall a time when I was out at a party that was being held for my fiance ©e. All of his co workers and family were present, naturally I began to play the role of the great soon to be wife that everyone looked up too. I made sure I wore the best cloths, shared my greatest accomplishments, and interacted with workers, family, and friends to show I had a humorous side. I gave them everything I had to prove that I was a great person. After the event I found my self going back home e xhausted and wondering how will I do this again at the next function.Most would agree it is hard to pretend all the time it takes plenty of work to do. I was exhausted because normally I would not react or be open to speaking with every single person who I felt that I had nothing in common with. I have found that it Is best to let others like you for who you are, and not to work so hard to gain reindeer's from others who expect you to be what they want you to be, this Is simply because you are really not being you. If you can not be you then It Is not worth the headache.There was also a time, when I went out to a gathering to meet up with ladles from different parts of the city, when I arrived I Immediately went Into discussing my achievements, and sharing Jokes that did not seem to work with the crowd. I honestly do not know why It failed. I can only think the reason this happened was because I was with a more conservative group. They were not the over the top crowd I normally Inte ract with. I do not think that using the self handicap strategy would be a good idea for these cases.If I had to use a handicap strategy it would be refusing to even try so that I will not have to worry about failure. However, that would not be a good thing because I continued using this strategy it could allow me to never be successful or follow through any venture that I set out for myself. I would not recommend doing this at all. The importance is being able to have a balance, and knowing what to do and what not to do. Ultimately it is better to be your self and not strive to please others.

Morality of a Fetus

Is It All About the Morality of the Fetus? Today in the United States as well as all around our world, one of the most contested and debated issues, that everyone has some sort of opinion on is the subject of abortion. There are many different thoughts, ideals, and opinions on whether or not abortion is right, wrong, or even morally sane to do. There are clinics and hospitals that perform the procedures and at many of these locations there are groups who will hold protests against the operation as well as those who support it.But all of those issues are not what this essay is going to be about, this is going to inform you about whether or not all arguments about the subject abortion come down to the question of what is the moral status of the fetus. To first examine whether or not all arguments come down to the moral status of a fetus, we must first know what the definition of moral status is. The argument of the moral status of a fetus involves whether or not the fetus has the same standing or has the same legal status as a born and living human being.The moral status of any human can be legally developed and justified but does a fetus carry this same status with it? In this essay I want to show that not all arguments about abortion come down to the moral status of a fetus, although it can be one on the forefront, it is not the bottom line and where all arguments can come down to. One of the most prolific examples of arguments about abortion is the Roe vs. Wade lawsuit in the state of Texas.Prior to this court suit, it was illegal, in most states, for a woman to receive an abortion during the first trimester of a pregnancy. â€Å"The Roe v. Wade decision held that a woman, with her doctor, could choose abortion in earlier months of pregnancy without legal restrictions, and with legal restrictions in later months, based on the right to privacy† (Lewis, J). Ultimately it was decided that most laws against abortion violated a constitutional right to privac y, and it overturned all state laws outlawing or unduly restricting abortion.To this day it is one of the most controversial decisions in US Supreme Court history (answers. com). Was the moral status of the fetus brought into question during this example, I am sure it was but, it was not what the argument was about, the issue was the privacy of the mother. Another example that comes to mind is a story told within a discussion in our class, one of our classmates tells a story about a young lady who was raped in her teens. This teen wanted to have an bortion however; the perpetrator or rapist in this case was found guilty and forced by the court that he would have to pay support for the baby once it was born. This caused the courts to also decide on whether or not once the individual was released from prison, would he have visitation rights to the child. The courts answer was yes and the mother carrying the fetus was not legally allowed to abort the pregnancy because the father would not agree, he had a right to the fetus he had fathered.Although there may have been some arguments about the moral status of the fetus contained within the court’s decision, I would have to think that the father’s rights came more into play as opposed to the mother’s and in this case I certainly disagree to this decision. Whether a person chooses to abort a pregnancy, it should be up to that person alone. It is there burden to live with for the remaining years of their lives, not ours. If a woman is raped, should they have to live with carrying that fetus to term and have to decide whether to raise the child with love or to give that child to adoption?I believe that the first argument is what the abortion would do to the mothers well being, is it for medical reasons that the abortion is needed? There are many different arguments for or against abortion and I do not think the moral status should come into question or come down to the moral status if there are oth er subjects to view first. As one can imagine there are many different arguments for or opposed to abortion, not all come down to the moral status of the fetus.It is going to be a subject of scrutiny and arguments for many years to come. Issues with its legality as well as its morality will be raised for years, and it is my hope that the final decision will stay with the woman who is pregnant and she does what is best for her. Works Cited Lewis, J. J. â€Å"Roe v. Wade Supreme Court Decision. † Web. 18 Jan. 2013. Retrieved from http://womenshistory. about. com/od/abortionuslegal/p/roe_v_wade. htm http://www. answers. com/topic/moral-status#ixzz2IM8JfrRr

Inequalities associated with the global trading system + Letter to Mr David Walker Essay

As a third world businessman I constantly bear witness to the inequalities and injustices associated with the global trade system. These inequalities and injustices could potentially be detrimental to the future stability and security of many African economies which primarily rely on the export of agricultural produce for survival (Clapp, 2006:563). The concept of agricultural protectionism is one that is a highly divisive issue that will render many Africans countries becoming susceptible to economic stagnation and ultimately economic declination as their ability to compete in the Global markets is significantly reduced. Agricultural protectionism therefore places an unfair burden on African countries and completely undermines the concept of free and liberalized trade (Clapp, 2006:564). One example can be seen in The United States, the USA spends 2-4 billion dollars annually subsidizing American cotton farmers which have severe repercussions for African farmers (Clapp, 2006:565). In 2003 US agricultural exports sold for anywhere between 10 percent and 50 percent below the cost of production, similarly, The European Union also exports key commodities for less than the cost of production. In other OECD countries, agricultural subsidies rose from US$271.2 billion in 1986-88 to US$330.6 billion in 1998-2000 (Clapp, 2006:565). In Africa, farming accounts for up to 70 percent of employment and is one of the main sources of income for many people living in poverty and therefore the protectionist policies of OECD countries and other rich countries poses severe implications for the future sustainability of many African economies (Stiglitz, 2006). Throughout Africa there have been many industries that have been severely hit by competition from highly subsidized agricultural produce from the European Union and The USA. One prime example can be seen in Namibia where a 600% increase in EU beef exports to South Africa has severely hampered the ability of Namibian cattle farmers to compete in the market as the surplus of EU beef floods the market thus lowering prices (Hooper-Box, 2003). Other industries that have been affected include the canned food sector which has experienced a period of stagnated growth over the past ten years whereas the canned food industry in Europe has, in the same period, doubled and continues to experience growth (Hooper-Box, 2003). It is therefore of the utmost that the EU and USA be forced to cut back on export subsidies in order to ensure the complete, harmonious and sustainable development and growth of the developing world. 2001 Nobel Prize winner Joseph Stiglitz emphasizes the importance in developed countries opening their markets to the developing world without ‘political or economic reciprocity or conditionality’; such a mentality would vastly aid the crippling situation in the developing world (Stiglitz, 2006). The inequalities present in the global trading system have adverse affects on the developing world as the ‘dumping’ of produce on global markets result in price deficits which hinders economic growth and therefore sparks reductions in employment and social development rates (Stiglitz, 2006). The gross imbalance in the global trading system according to Stiglitz, is primarily due to economic globalisation out pacing political globalisation. Agricultural protectionism may not be the cause of poverty and underdevelopment in Africa; however the liberalization and implementation of free trade routes without barriers would sufficiently aid and improve the perilous situation in Africa. Africa is in dire need of investors and the opening of global trade markets would entice investment and therefore encourage the much needed economic growth. The strict implementation of regulations is a necessity in policing the detrimental effects that globalisation is having on the developing world. References Clapp, J. (2006). WTO Agriculture Negotiations: Implications for the Global South Third Quarterly, Volume. 27, No.4. Routledge, Taylor and Francis Group. 2006. Hooper-Box, C., (2003). SA in fight-back as farm subsidies cripple poorer nations. The Sunday Independant, 23 September. P.1. Stiglitz, J., (2006). Why Stiglitz’s positive take on globalisation isn’t realistic. The Sunday Independant, 17 September. Business report section.

Comparing Old & New Terrorism

Introduction1.1 BackgroundIn the countdown to the end of the twentieth century, notable scholars came up with a new concept of ‘New Terrorism’ which represents a shift from the traditional terrorism. The ‘new terrorism’ ‘refers to a qualitative change in the nature of terrorism, which has allegedly taken place during the 1990s’ (Kurtulus 2007:476). This paradigm has also been variously referred to as ‘contemporary terrorism’ (Laqueur 2003) ‘post-modern terrorism’, ‘super-terrorism’, ‘catastrophic terrorism’ and ‘hyper-terrorism’ (Field 2009). This dissertation intends to undertake the examination of this paradigm shift. It intends to examine the various sources if there is indeed a ‘New Terrorism’ as canvassed by some scholars and policy makers. It would do this by doing a case study of Irish Republican Army, or the IRA and Al Qaeda representing each group.1.2 Aims and ObjectivesIn this section, the research aims, objectives, and research questions will be outlined. Firstly, the aim of this research is as follows: To ensure that this aim is fully explored, the following research objectives have been devised: How are the emerging forms of terrorism different from the traditional methods How should the existing counterterrorism infrastructure be amended in order to meet the challenges of the modern age 1.3 Research QuestionsThe research question is as follows: What are the new forms of terrorism and what factors created them What are the key factors that have contributed to the success of these new terrorist practices Is the current counterterrorist system capable of dealing with the emerging terrorist threat To seek to explore this aim, research question and these objectives, a review of the literature will be undertaken to explore these areas have experienced change over time. The findings from this review will be used to explore and examine the research aim, objectives and question. To ensure that this is appropriately undertaken the following topics will be discussed in the review:1.4 Scope of the StudyA study of the Irish Republican Army will be undertaken in comparison to the modern operations of the recognized terrorist agency Al Qaeda.1.5 Structure of the StudyThis study will be comprised of 6 sections including the introduction, literature review, and methodology, case study analysis, Discussion, Conclusion.2 Literature Review The section will review relevant literature as regards the proposed research.2.1 Defining Terrorism and emerging forms of Terrorism2.2 Factors that contributed to Terrorism’s Success2.3 Current prevention and enforcement options2.4Trends3. Methodol ogy This chapter illustrates the research methodology used as well as providing a brief introductory passage regarding the meaning of research methodology.3.1 IntroductionThe methodology focuses on an explanation of the qualitative and quantitative research approaches considered for this thesis to answer the following questions: How are the emerging forms of terrorism different from the traditional methods How should the existing counterterrorism infrastructure be amended in order to meet the challenges of the modern age This includes the elements of the research approach adopted and the reasons behind this choice.3.2 Methods of Data CollectionSecondary sources dating from the operation of the Irish Republican Army as well as year to date operations of Al Qaeda will provide the required range of data for assessment.3.2.1 Case Study AnalysisYin (2009) contends that the case study analysis strategy is a valid tool for providing empirical content. This method of research allows for an investigation into the real world impact of terrorism. Others contend that the case study is not always the best strategic analysis approach (Baxter and Jack 2008). However, Stake (1995) demonstrates that a case study can provide understanding and increase the capacity for understanding. The approach for this dissertation will utilize a qualitative, interpretative research method; a case study examination of the Irish Republican Army and Al Qaeda. Yin (2009) demonstrates that the exploratory case study method can be used to examine situations in which there is no defined outcome. This research will rest on the goal to identify challenges and lessons for future. For the purposes of this research, the qualitative research approach is more suitable due to capacity to assess the wide ranging nature the terrorist conditions. Case Study This section will present a case study examination of the Irish Republican Army in comparison to the operations of Al Qaeda.4.1 Irish Republican Army formation factorsRyanair and (another airline of your choice)4.2 Effectiveness of the IRA methods4.3 Al Qaeda formation factors4.4 Effectiveness of the IRA methods4.5 Trends4.8 Discussion(Tie the case study to the literature review) 5. Conclusion 7. References Baxter, P. and Jack, S. 2008. Qualitative case study methodology: Study design and implementation for novice researchers. The Qualitative Report, 13 (4), pp. 544–559. Field, A. 2009. The ‘New Terrorism’: Revolution or Evolution?. Political Studies Review, 7 (2), pp. 195–207. Kurtulus, E. 2011. The â€Å"new terrorism† and its critics. Studies in Conflict & Terrorism, 34 (6), pp. 476–500. Laqueur, W. 2003. No end to war. New York: Continuum. Stake, R. 1995. The art of case study research. Sage Publications, Inc. Yin, R. 2009. Case study research. Thousand Oaks: Sage Publications.

Air New Zealand Essay

Air New Zealand began as Tasman Empire Airways Limited which from 1940 has been operating Short Empire flying boats on trans-Tasman routes. Tasman Empire Airways Limited has operated flights in world war II weekly from Auckland to Sydney and also added Fiji and Wellington to its route. In 1953 New Zealand and Australian governments purchased 50% stakes in Tasman Empire Airways Limited and the airline ended flying boat operations in favor of propeller and turboprop airliners by 1960. With the introduction of the DC-8 in 1965, Tasman Empire Airways Limited became Air New Zealand—the New Zealand government purchased Australia’s 50% stake in the carrier. In 1978, the domestic airline National Airways Corporation and its subsidiary Safe Air were merged into Air New Zealand to form a single national airline, further expanding the carrier’s operations. As a result, NAC’s Boeing 737 and Fokker F27 aircraft joined Air New Zealand’s fleet alongside its DC-8 and DC-10 airliners. In 1981, Air New Zealand introduced its first Boeing 747 airliner, and a year later initiated service to London, United Kingdom. 1985 saw the introduction of Boeing 767-200ER airliners to fill the large size gap between the Boeing 737 and 747. In 1989 the airline was privatized with a sale to a consortium headed by Brielle Investments Ltd. The New Zealand air transport market underwent deregulation in 1990, prompting Air New Zealand to acquire a 50% stake in Ansett Australia in 1995. PART A- TASK 1 Outcome 1- assess the potential for market segmentation A) Resource implications: We urge the Advisory Group to consider the human resource implications for these employees and the consequent impact any restructuring consultation has on their morale and productivity. HRINZ (Human Resource Institution of New Zealand) is the professional organization for people who are interested or involved in the management and development of human resources in the workplace. HRINZ (Human Resource Institution of New Zealand) represents the interests of individual members only. B) Understanding and meeting customer needs: They meet every requirement of the customer travelling in air new Zealand. They provide every kind of facility to the customers and fulfill the needs and demands of people. C) Identification of competitor activates: The following is a list of airlines,  other than Air New Zealand, who have joined the domestic air travel market in New Zealand over the last 20 years: Ansett New Zealand Kiwi Air Freedom Air Origin Pacific Jet Connect D) Evaluation of market performance: There are some kind of problems with air new Zealand like people feel like food is not proper but now they have evaluated the things. They provide better service to the customers and they are happy. E) Segment viability and attractiveness: Air New Zealand topped eight of the ten attractiveness categories in national airline, which offers the best salary, career progression and work-life balance opportunities, as well as quality training and strong management. Air New Zealand was rated well in the study, which assessed organizations perceived attractiveness amongst the country’s working and non working population. In 2012, Air New Zealand took out the top spot for strong management, interesting job content, pleasant working atmosphere, and salary and employee benefits, and was also noted for providing good training for its employees. PART B- TASK 2 Outcome 2- apply market segmentation processes 2. Profile the segmentation A) Geographic segmentation: Geographic Segmentation calls for dividing the market into different geographical units such as nations, regions, provinces, parishes, cities, or even neighborhoods. A company may decide to operate in one or a few geographical areas, or to operate in all areas but pay attention to geographical differences in needs and wants. World region or country: Europe, Spain, Africa, Ivory Coast, Middle East, Qatar, North America, Canada Country region: East Asia, South Asia, North Asia City size: Under 5,000; 5,000-20,000; 20,000-50,000; 50,000-100,000; 100,000-250,000; 250,000- 500,000; 500,000-1,000,000; 1,000,000-4,000,000; over 4,000,000 Density: Urban, suburban, exurban, rural Climate: Northern, southern B) Demographic segmentation: Demographic Segmentation divides the market into groups based on variables such as age, gender, family size, family life cycle, income, occupation, education, religion, race, and nationality. Age Under: 20-34; 35-49; 50-64; 65+ Gender: Male, Female Family size: 1-2; 3-4; 5+ Family life cycle: Young, single, married with no children, married with children, single parents, unmarried couples, older, married, no children under 18 or older, single, other Income: Under â‚ ¬ 20,000; â‚ ¬ 20,000-â‚ ¬ 30,000; â‚ ¬ 30,000-â‚ ¬ 50,000; â‚ ¬ 50,000-â‚ ¬ 100,000; â‚ ¬ 100,000-â‚ ¬ 250,000; â‚ ¬ 250,000 and over Occupation: Professional and technical, managers, officials, and proprietors; clerical; sales; craftspeople; supervisors; farmers; retired; students; homemakers; unemployed Education: Primary School or less, some secondary school, secondary school graduate, some college, college graduate Religion: Jewish, Muslim, Hindu, Buddhist, Christian, other Race: Asian, Hispanic, Black, White Nationality: British, Swiss, Spanish French, German, Italian, Japanese C) Psychographic segmentation: Psychographic Segmentation divides buyers into different groups based on social class, lifestyle, or personality characteristics. People in the same demographic group can have very different psychographic profiles. Social class: Lower lowers; upper lowers; working class; middle class; upper middles; lower uppers; upper uppers Lifestyle: Achievers; strivers; survivors Personality: Compulsive; gregarious; authoritarian; ambitious D) Behaviour segmentation: Behavioral Segmentation divides buyers into groups based on their knowledge, attitudes, uses, or responses to a product or service Many marketers believe that behavior variables are the best  starting point for building market segments. Occasions: Regular occasion; special occasion; holiday; seasonal Benefits: Quality; service; economy; convenience; speed User status: Nonuser; ex-user; potential user; first-time user; regular user User rates: Light user; medium user; heavy user Loyalty status: None; medium; strong; absolute Readiness stage: unaware; aware; informed; interested; desirous; intending to buy Attitude toward product: Enthusiastic; positive; indifferent; negative; hostile 3. Evaluation on segment potential for following A) Product usage and potential: they product used in air New Zealand are of very good quality. If you’re booked to travel in Economy on a 777-300 long-haul international service, you can choose to upgrade to our Skycouchâ„ ¢ with this upgrade product option. It is important that you request your product upgrade on the website for the currency you used to purchase your flights. For bookings paid in Euros, please use our Continental European website, www.airnewzealand.eu, to upgrade the products in your booking. B) Competition: Due to poor industry returns, the airline industry is fiercely competitive. In the long-haul market, Air NZ is exposed to both direct competition, as well as competition from different airline alliances (West, 2009). Comparatively, competition in the long-haul market isles intense than short-haul and domestic markets due to the lack of substitutes as well as increased brand identity. Additionally, competitive pressure in the long-haul market is somewhat all evicted as a result of codeshare alliance agreements. C) Segment attractiveness: There can be no greater vote of confidence in the growth potential of the airline, and of the attractiveness of New Zealand as an international destination, than expanding and upgrading our fleet. D) Organizational objectives and resources: Key goals are maximize the overall Group return on capital employed , Bring diversity and balance to the Group’s earning streams , Take full advantage of the Group’s competencies in ma rkets where we have influence. PART C- TASK 3 Outcome 3- Determine target market and positioning strategy 4. Select one that is suitable and why other strategies are not suitable. A) Undifferentiated marketing- An undifferentiated targeting strategy is used when a company decides to communicate the benefits of its product by sending the same promotional message to everyone. For an undifferentiated strategy to be successful, the company’s product must be readily available and affordable and must provide the same benefits to all consumers. Very few companies with consumer products meet these criteria. B) Differentiated marketing-Differentiated product markets are those in which the product offering of suppliers varies to some degree and in which buyers make their purchase decision on the basis of product characteristics as well as price. In such a market, suppliers’ products are imperfect substitutes for one another and less close substitutes impose a lesser competitive constraint than others. C) concentrated marketing-A concentrated marketing strategy is targeted to one specific market segment or audience. For example, a company might market a product specifically for teenage girls, or a retailer might market his business to residents in a specific town. Concentrated marketing strategies are often geared for smaller groups of people, because they are designed to appeal to a specific segment. 5. Justify strategy in terms of organizational marketing objectives A) Sales- By selling the Product to the purchaser, Air NZ does not guarantee any freight services. Any such services must be arranged and paid for with Air NZ separately and will be subject to Air NZ’s Conditions of Carriage – Cargo which can be viewed at Conditions of Carriage Cargo International. Air NZ does not guarantee that the Product will meet Air NZ’s cage requirements (such as fleet hold size and / or capacity on any particular flight), or IATA requirements, for cargo or baggage on any da te in the future on which the purchaser wishes to use the Product for carriage of any animal, on Air NZ or any other carrier. The current requirements can be found at Travelling with Pets. B) Attitude: As a final variable to the behavioural segmentation is attitude toward a product. People can be divided into segments based on whether they have an enthusiastic, positive, indifferent, negative or hostile attitude toward a product. By considering the customers’ attitudes toward a brand or product the company will get a wide-ranging view of the market and its segments C) Revenue- Air New Zealand has refreshed its core strategy to drive  sustainable, profitable growth across the Air New Zealand Group. Optimise your career in this opportunity to create value at the core where key business decisions and plans impact shareholders’ value and deliver to the growth strategy. Lead and develop the long term strategy and maximise revenue growth and performance and manage the Ancillary Revenue Team. You will develop a long term strategy for ancillary revenue that maximises revenue growth opportunities and delivers product enhancements that customers value. As well as defining annual roadmaps for ancillary product development that deliver the strategy. You will also lead the tactical performance management of ancillary revenue performance process across multiple sales regions and channels. D) Organizational goals- Air New Zealand Limited is an international and domestic airline group that is publicly listed on both the New Zealand Stock Exchange (ticker: AIR) and Australian Stock Exchange (ticker: AIZ). We are principally involved in providing air passenger and cargo transport services to, from and within New Zealand. Air New Zealand directly serves 51 cities in 13 countries (including 26 destinations within New Zealand). The most recent additions to the route network include direct flights to Adelaide, San Francisco, Shanghai, Vancouver and Beijing. In the financial year to June 30, 2008, we carried almost 13.2 million passengers Flights range from a 25 minute Wellington to Blenheim trip, to a 14 hour, 11,571 km flight from Vancouver to Auckland. Air New Zealand is a member of the Star Alliance, the world’s largest multi-national alliance, providing access to 965 airports in 162 countries. E) Awareness-New Zealand’s brand awareness is flying high following recent wins for best image and number one dream holiday destination. In April, both UK and India travellers voted New Zealand number one dream holiday destination in Trip Advisor’s bi-annual Trip Barometer study, with 33 per cent of Indian travellers voting for New Zealand and nearly seven out of ten respondents saying they planned to travel abroad in 2014 to destinations including New Zealand 6. Establish positioning variables of market segments A) Usage and users- The usage rate segmentation divides the customers  according to how much they use a product. They are divided into groups of non-users, light, medium and heavy product users and companies often seek to target one heavy user rather than several light users . This is due to the fact that the heavy users constitute a small percentage of the market but account for a high percentage of the total buying .Thus a company should seek to adapt their marketing strategy according to these customers B) Product class- health and safety in employment act- safeguarding passenger and airline staff safety. Ensure best standard food for people. C) Competition- Air New Zealand’s low-cost operator, Freedom Air was established in 1995 in response to the launch of Kiwi Air (see above). The airline operates services from New Zealand to Australia and Fiji, and briefly operated on the main-trunk domestic routes.On September 6, 2007, Air New Zealand announced it was folding Freedom Air into the main airline, pointing to changes in the market, and the fact that there was little difference in consumer pricing between the two airlines. D) Lifestyle factors-Lifestyle and environment affect health and are shaped by socio-economic factors. The material circumstances of people’s lives and the behavioural choices they make are influenced by things like income, employment status and education. E) Consumer needs and benefits- following is the example for consumer needs and benefits: Delivering baggage on time: Air New Zealand will make every effort to ensure your bags arrive at your destination on schedule. Despite all care being taken, baggage sorting systems are complex and involve both human and mechanical interaction which sometimes results in baggage being delayed. In the event that your baggage is delayed, Air New Zealand will endeavour to have it returned to you within 24 hours of receiving your written missing baggage claim. We will provide you with an amenity kit on request and if we are not able to return your bags within 24 hours, authorise limited emergency expenses to be issued to you. PART D- TASK 4 Outcome 4- Identify, research and evaluate opportunities for business development 7. Implications for marketing strategies for each of organizational market The following are some implications for marketing a New strategy for new times b Segment and decide c Look at distribution channels d Help the consumer- teach, train, comfort and reassure e Communication f Find new pastures, Keep permanent hand on pulse of consumer 8. Monitoring mechanism for market positioning strategies to strategic marketing plans. Air New Zealand target to provide best service to the customers with unique and refresh kiwi way. Air New Zealand challenges with finding forward the thinking ways to engage and provide services to the customers. Air New Zealand and UK sought out new styles top use email to focus on customer relationship and their feedback to their unique services. Air NZ welcomes this approach. It is a much needed departure from the artificial distinctions previously drawn between â€Å"aeronautical† and â€Å"non-aeronautical† in respect of an airport’s business. There is widespread international acceptance of airports’ market power in operations such as car parking, retail space in the terminal, and taxi access to airports. Customers just loved the all facilities available for them at air new Zealand and the unique service provided to the customer during their journey. They have online support when we have any enquiries regarding their services and all about the journey. If any complaints air new Zealand committed to meet customers’ expectations and make customers to have an amazing journey with them. Air new Zealand dedicated to reach a goal of zero complaints across their business.