Marketing Management and Strategies Assignment Example | Topics and Well Written Essays - 3000 words

Marketing Management and St regularizegies - Assignment ExampleThe main focus of the cordial reception sector is to seize on the differentiation strategy and technology focus to achieve competitive advantage. A lot of innovative practices argon introduced and customer service and value added service play a major role in the hospitality fabrication. This paper will discuss the differentiation and technology focus strategies adopted in the hospitality enterprises. rough of the strategies used by hospitality enterprises to achieve competitive advantage include Strategic Planning, Market Research. melodic phrase Planning, Retail Growth Strategy, Meal Plan Strategy, Sourcing and Procurement Strategy, Concept Development, Health and Well-Being Strategy, Information Systems Strategy, food for thought Facilities Planning and Design.Accommodation and food services makes up about 8.1 percent of all employment. (U.S. Bureau of grasp Statistics). Employment in the accommodation and food s ervices industries is predicted to grow 18% between 2002 and 2012, adding more than 1.6 trillion new jobs. (U.S. Bureau of Labor Statistics). Of the 8,740,000 total workers employed in the accommodation and food services industry in 2003, 5,343,000 works full-time (61%), while 3,397,000 work part-time (39%). (Annual just for 2003, according to the Current race Survey, a joint project of the U.S. Bureau of Labor Statistics and Census Bureau). ... - U.S. Bureau of Labor Statistics, 2004-05 Career bring to Industries and Occupational Outlook Profit and average room rate at the UKs chain hotels keep to adjoin in November, according to the latest HotStats survey from TRI Hospitality Consulting. Across the total UK sample of 462 hotels, income before heady charges (IBFC) - also known as gross operating profit - rose by 5.6 per cent to 52.81 per visible(prenominal) room. Average room rate increased by 7.4 per cent to 95.03 in November, a similar rate of step-up to the 7.2 per cent achieved during the year so far. In London, profit grew by 7.9 per cent to 82.19 per available room. Londons hoteliers continued to achieve rate growth at near annual levels with an 8.9 per cent increase taking average room rate to a new senior high school of 125.85.- Jonathan Langston, UK Chain Hotels Market Review November 2007 TRI Hospitality, www.trihc.comMichael Porters Five exponent AnalysisThreat of New entrantsThe Entry barriers includeCapitalThe capital outlay needed for scratch line up the operation in this industry is huge ($60 - $70 million), since the leasing expenses and the taxes are high. The capital includes work and building, infrastructure etc.LaborIn this industry the retention rate is high when compared to the others because of the demand for the undergo chefs in the industry. Finding and Retaining skilled labor is a major issue for a new entrant. levy StructureHoteliers have to bear huge taxes levied on them by the government for property, water, electric ity etc.Beside the high entry barriers, new entrants in this industry are high in recent days. Threat of substitutesThe growth of Home business restricts travel to a certain extent. So