The Evolution of Media Essay -- Communication, New Media, Old Media

The evolution of media, from hoary media to new media, has transformed the focussing we understand the world around us. advanced media is moveive and is user-generated while old media is a more traditional itinerary of communicating through television, radio, newspapers, magazines, books, etc (Lecture Notes. January 12, 2011). New media gives us a new perspective by allowing us to interact with one another through the Internet. Media has become much more in the flesh(predicate) and diverse as user-generated content becomes more prominent in our lives (Lecture Notes. January 24, 2011). We atomic number 18 exposed to various viewpoints shape our understanding and knowledge of the social world, bargonly does the form of media actually affect the way we understand the content which is presented to us? For my paper, I will determine whether or not the medium is the nub by analyzing two different types of media etymons and how they affect our understanding of the content. For my old media source I get hold of chosen a news clip from the CBS eventide News with Katie Couric that deals with the ongoing Egyptian uprising. For my new media source I have chosen a video blog, or vlog, by an Egyptian homophile named Omar who discusses the crisis in Egypt from a personal point of view. Both media sources deal with the equal topic, but result in different understandings of the crisis.Although both mediums focus on the same issue there are a lot of differences amid the two. The CBS news clip uses a lot of visually dramatic cause to engage the audience and to get them to feel a certain way. In the news clip there are several images of violence by both the protestors and the police, however most videos are shot from the viewpoint of the police. This whitethorn be simply for safety reasons, however this le... ...ts. By simply scorecard a picture on Facebook, a movement for basic rights began. Since the users make up the content of new media, people are able to i nspire a mass audience.In conclusion, the medium is the pass. The way that information is presented to us plays a key role in our understanding of the topic itself. By physique the crisis in Egypt a particular way, both the old and new media sources are able to give the audience two separate understandings of the social and cultural issues at hand. The media is less interested in telling the audience roughly the actual story and more interested in the underlying messages of fiat they provide. These underlying messages lead us to define social and cultural issues the way that the media want us to. Since the media sell us both products and ideas, both personalities and worldviews, the message becomes the medium.