Strategic Marketing Essay Example | Topics and Well Written Essays - 1500 words

Strategic Marketing - Essay ExampleBusiness processes were reengineered by changing reward criteria and performance matrices as wellspring as marketing activities. The idea of providing custom built solutions for the clients proved to be a handy tool for reaching customer satisfaction. Companys idiom also shifted to the global market where it tried to provide the business services by divesting itself on low margin industries. This enabled it to capture new markets and work towards customer satisfaction through different venues using different marketing techniques by adapting to cultural changes in different countries. Perhaps the most important competency that the association inculcated was that of becoming a brand worker ensuring to provide customized and integrated technologies to the customers even if that meant using a rival companys product. This led to pervasive customer loyalty. IBM also bolstered its services di romance by acquiring a management consultancy solid that he lped it to increase its business consultants worldwide. This led to the communication of companys vision in a much effective way. 2. ... He did thorough research on the business units of the company and tried to integrate them into one so that they may follow standard procedures to create enhanced value for the customers. This move was an audacious termination as it was a contra act of the policy made by his predecessors. He also seemed to follow an adaptive onward motion in formulating new plans of action. This was evident when he tried to grab the opportunities to make profitable initiatives. Louiss proactive approach towards business environment led him to gain advantage over his competitors in all respects. Louis also was apt at making bold decisions such as that of exiting the consumer market and playing in the larger business market only. Louis also viewed that IBM was a social entity at large and therefore employees and the workforce played a major role in the organisation al success. That is why he took steps to reengineer the human resource management practices of the company making them more employee-centric at the basic level. In order to align the organisational performance with the proposed goals, Louis tried to focus on developing the brand concept. This later helped it to create loyal customers. He also redesigned the marketing campaigns of the firm in order to ensure that the all promotion activities boasted the same value proposition of the firm. All this shows that he was keen to follow a rigorous decision making process. In a nut shell, Louiss style of implementation is analogous to that of a capable leader. He took bold decisions based on immense research and tried to retain their viability. He also looked for new avenues to approach and cater through his judicious work style. 3. What are the implications